PERSPECTIVE

Notes on the work.

Diagnostic essays on motion, brand, and the work of making complex products legible to the right buyer.

Alan and Sana homepage hero stacked

01 / EU→US TRANSLATION

Your European brand isn’t wrong. It’s mistranslated.

European SaaS brands raising US growth rounds carry a visual language that doesn’t land with US enterprise buyers. The fix isn’t to demolish it.

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Ready to translate your brand?

If your European SaaS brand isn’t landing with US enterprise buyers, let’s talk about what motion can do for the translation.

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