Motion Partnership · 2025–2026

Claravine

A motion partnership for the data standards company. Claravine sells a platform that enterprise marketing teams don't know they're missing until someone explains it clearly. The product is sophisticated. The problem it solves is invisible until it's named. That's a motion brief, not a demo brief.

The Situation

Claravine was launching Content ID, their newly-patented technology for assigning persistent identifiers to creative assets across every platform in an enterprise marketing stack. They needed to make a dense, technical innovation feel inevitable to buyers who'd never heard the phrase "chain of custody for creative" before.

Then, months later, a second brief: take the day-to-day experience of the AI agent, the quiet work it does for marketing ops teams every morning, and turn it into a story that felt human. Two videos. Two registers. One brand.

What RULE 6 Did

We built a motion system that could hold both pieces. Clean, enterprise-ready visual language with room for both technical demo and emotional narrative. Custom illustration, on-brand color and type, UI abstractions that hinted at AEM, Meta, CM360, and Snowflake without infringing on any of them.

For Content ID, we wrote the visual script from a product-first angle: problem, solution, proof. For Morning in the Life, we went the other direction: a character, a morning, a job made easier. Same brand system, two distinct emotional arcs.

The Outcome

Two flagship assets living on Claravine's solution pages, sales enablement decks, and partner communications. A visual language Claravine can extend, and one we continue to build on as the relationship grows.

One partnership. Two videos doing different jobs. Both making the same point: Claravine takes the drama out of marketing data.

Your project could be next.

If complexity is holding your brand back, let's fix it. Schedule your call and see what clarity can do for your growth.