Motion Partnership · 2025–2026

Claravine

A motion partnership for the data standards company. Claravine sells a platform that enterprise marketing teams don't know they're missing until someone explains it clearly. The product is sophisticated. The problem it solves is invisible until it's named. That's a motion brief, not a demo brief.

The Situation

Claravine was launching Content ID, their newly-patented technology for assigning persistent identifiers to creative assets across every platform in an enterprise marketing stack. They needed to make a dense, technical innovation feel inevitable to buyers who'd never heard the phrase "chain of custody for creative" before.

Then, months later, a second brief: take the day-to-day experience of the AI agent, the quiet work it does for marketing ops teams every morning, and turn it into a story that felt human. Two videos. Two registers. One brand.

What RULE 6 Did

We built a motion system that could hold both pieces. Clean, enterprise-ready visual language with room for both technical demo and emotional narrative. Custom illustration, on-brand color and type, UI abstractions that hinted at AEM, Meta, CM360, and Snowflake without infringing on any of them.

For Content ID, we wrote the visual script from a product-first angle: problem, solution, proof. For Morning in the Life, we went the other direction: a character, a morning, a job made easier. Same brand system, two distinct emotional arcs.

The Outcome

Two flagship assets living on Claravine's solution pages, sales enablement decks, and partner communications. A visual language Claravine can extend, and one we continue to build on as the relationship grows.

One partnership. Two videos doing different jobs. Both making the same point: Claravine takes the drama out of marketing data.

Your project could be next.

If complexity is holding your brand back, let's fix it. Book a Strategy Audit and see what clarity can do for your growth.